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Home » News & Features » Happy Birthday Alfa Romeo

Happy Birthday Alfa Romeo

Posted: 8:44am, 25 June 2010


The 24th June may not have been a good day for Italy in the world cup, but in the automotive world the Italians were celebrating for Alfa Romeo.

Alfa Romeo was born in Milan on 24 June 1910 and the city is paying tribute by staging four days of events. The City Council, Fiera Milano Expo, Monza Race Track and the Alfa Romeo Museum are all involved and more than 3000 cars are expected to invade Milan from 45 countries.

The key event of the centenary celebrations is a huge international rally dedicated to all Alfa Romeo enthusiasts. Thousands of owners have registered and will be parading through the centre of Milan on Saturday afternoon.

Alfa Romeo was officially established when a group of entrepreneurs and businessmen acquired Società Italiana Automobili Darracq, the Italian branch of the French car maker based in the outskirts of Milan.

They renamed the company A.L.F.A. (Anonima Lombarda Fabbrica Automobili– 'Lombard Automobile Factory, Public Company'). The company emblem was designed to highlight the ties with the city with the red cross coming from the city's banner.

The first car to carry this badge was the 24 HP, a model that stood out for its advanced engineering and performance, and since then the company has become one of the world's favourite car brands.

Next week (1-4 July) the centenary celebrations switch to Goodwood in West Sussex where the iconic Italian brand is the featured marque at the Festival of Speed.

Words: Neil Campbell
Pictures: PC Archives
Happy Birthday Alfa Romeo

Racing in the rain in 1929...
1953 Alfa 6C 3000 CM Farina in an Alfa at the 1951 Italian Grand Prix

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